Golf can feel intimidating, but it doesn’t have to be. We’re here to make the game more approachable—without jeopardizing the tradition or etiquette that makes golf so special.
What began as a fun business idea amongst friends blossomed into a successful side hustle, and now I’m a golf influencer.
Sarah Williams, Co-Founder & Average Golfer
Golf Tulum was founded in 2023 by Sarah Williams and Karsten Rowe. A remote working couple who split their time between the US, UK, and Mexico.
I can’t be the only girl wanting to look good on the golf course, we have to change that.
Sarah Williams, Co-Founder & Average Golfer
Golf, But Make It Tulum
We’re not here to sell you gear and call it a day. We’re here to make golf more fun, more stylish, and more welcoming—especially in Tulum.
Demystify Golf for Newcomers
Develop initiatives that break down the complexities of golf, making it more accessible and less intimidating for beginners, while preserving the sport’s rich history and traditions.
Promote Stylish and Functional Golf Apparel
Offer a line of fashionable and practical golf clothing and accessories, ensuring that players feel confident on the course, as emphasized by Co-Founder Sarah Williams.
Leverage Digital Platforms for Community Engagement
Utilize podcasts, social media, and other digital channels to share stories, tips, and experiences, fostering a vibrant and connected golfing community.
Celebrate the Emotional Journey of Golf
Highlight the emotional highs and lows of the game, from the serene early mornings to the camaraderie of the 19th hole, as described by CEO Karsten Rowe, to resonate with both seasoned golfers and newcomers.
Embrace a Global Perspective
Reflect the founders’ international lifestyle by incorporating diverse golfing cultures and practices into the brand’s offerings, appealing to a worldwide audience.
Local Impact
Collaborate with local businesses in Tulum to promote sustainable tourism, ensuring that the brand contributes positively to the community.
“Whether you’re here for the birdies or just the good vibes, you belong. Let’s grow the game!”
Sarah Williams
Co-Founder, Golf Tulum
Watch, Read, Listen
Join us for real stories about golf. Some hard lessons, and the occasional miracle shot.